Management Studies / Academic Programs

Programs Offered

The Department of Management Studies offers a JNTUK-affiliated 3-Year Bachelor of Business Administration (BBA) program. The BBA program is designed to provide a strong foundation in business management principles, marketing, finance, human resource management, and organizational behavior, preparing graduates for successful corporate careers or entrepreneurial ventures.

Our Programs

Program Details

The Bachelor of Business Administration (BBA) is a three-year undergraduate program designed to nurture future business professionals, executives, and entrepreneurs. The course aims to develop critical thinking, communication, decision-making, and leadership capabilities among students through a combination of theoretical learning and practical experiences.

Affiliation JNTU Kakinada (JNTUK)
Duration 3 Years
Honours / Minors Additional 1 Year Honours and Minors Program
Sanctioned Intake 60 Students
  • PEO 1: To prepare graduates with a strong foundation in management theories, concepts, and techniques to solve real-world business challenges.
  • PEO 2: To develop effective communication, team management, and leadership skills required to work in diverse business environments.
  • PEO 3: To foster an entrepreneurial mindset and commitment to ethical principles, social responsibility, and continuous learning.
  • PO 1 (Management Knowledge): Apply knowledge of management theories and practices to solve business problems.
  • PO 2 (Problem Analysis): Identify, formulate, and analyze business problems using modern analytical tools.
  • PO 3 (Design/Development of Solutions): Design solutions for business issues that meet specified needs with appropriate consideration for society.
  • PO 4 (Conduct Investigations): Use research-based knowledge and methods to provide valid conclusions.
  • PO 5 (Modern Tool Usage): Apply appropriate techniques, resources, and IT tools to complex business activities.
  • PO 6 (The Manager and Society): Assess societal, health, safety, legal, and cultural issues relevant to management practice.
  • PO 7 (Environment and Sustainability): Understand the impact of management decisions in societal and environmental contexts.
  • PO 8 (Ethics): Apply ethical principles and commit to professional ethics and responsibilities.
  • PO 9 (Individual & Team Work): Function effectively as an individual and as a member or leader in diverse teams.
  • PO 10 (Communication): Communicate effectively on business activities with the community and society.
  • PO 11 (Project Management & Finance): Demonstrate knowledge of management and financial principles to manage projects.
  • PO 12 (Life-long Learning): Recognize the need for and have the preparation to engage in independent and life-long learning.

Access academic regulations, syllabus, and model question papers for the BBA course: